Resource
New 'Foxcatcher' Trailer, Poster Promise All Sorts of Channing Tatum
Citation
Zuckerman, E. (2014, July 2). New 'Foxcatcher' Trailer, Poster Promise All Sorts of Channing Tatum. Retrieved January 21, 2015, from http://www.thewire.com/entertainment/2014/07/the-foxcatcher-marketing-campaign-is-now-focusing-on-channing-tatum/373860/
Summary
This article shows Foxcatcher's different ads on various medias with a noticeable pattern. Knowing that the most talked about performance in the film was by Steve Carell and yet it was easily seen that they made sure Channing Tatum was the main and only focus. Even though Sony's decision to promote around Tatum's performance, Carell unintentionally took the spotlight.
Quotes
• "So does this mean that Sony Pictures Classics' believes Tatum to be their greatest Oscar hope?"
• "New advertising for the film, however, is primarily selling Channing Tatum's performance as du Pont's mentee, the wrestler Mark Schultz, hard"
Reflection
This was an interesting case where the company's main focus received less fame than the secondary character. This comes to show how just one performance can overpower the initial promotion for the film. Carell was even nominated for the Golden Globes and Oscars, where as Tatum got non. I feel as though it demonstrates that audiences/viewers still hold a part of the throne as to what becomes popular and 'trending'. Sony's attempt to lure their target audience towards Tatum failed and uncaps their intention of manipulation.
What does this come to show when deciding how to advertise your film? It isn't always that easy for these companies to figure out what the public's reaction would be when making these designs. It comes down to just research and assumptions, especially important for these low budget to gain such an audience. The film's incorporation of the well known actors came to their favor but could have promoted it using more of the cast rather than only basing the advertisements on one character.
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