'Boyhood', Expandable to a Wider Audience

Resource
'Boyhood’ to Grow Old with Paramount on Home Entertainment Platforms

Citation
Graser, M. (2014, August 21). 'Boyhood' to Grow Old with Paramount on Home Entertainment Platforms. Retrieved December 16, 2014, from http://variety.com/2014/film/news/boyhood-to-grow-old-with-paramount-on-home-entertainment-platforms-1201287644/

Summary
     Due to 'Boyhood's success in the box office for IFC Films, Paramount Home Media Distribution has now gained rights for the drama film. Paramount has taken charge on the film's physical and internet digital home entertainment distribution. This distribution company is seeking to get the broadest audience possible and give viewers bonus footage of the 12 years of work put into this. 

Quotes
• "The studio has yet to disclose when it will release the film, but Paramount will handle all physical and Internet digital home entertainment distribution following the film’s theatrical run" 
• "IFC Films will handle VOD and EST sales to cable, satellite and telco providers, releasing it simultaneously with Paramount’s efforts on certain platforms" 
• "Reinhard added that Paramount will 'bring all of Paramount’s home media division’s resources to bear and leverage our numerous distribution platforms in order to ensure that ‘Boyhood,’ reaches the broadest possible audience and look forward to giving viewers a chance to go behind-the-scenes with bonus footage chronicling the 12 years of work that went into this outstanding achievement.”'

Reflection
     In my opinion this is a great example of a film connecting itself with great distributors like Paramount. One thing that I enjoyed seeing, was how the film is able to extend its target audiences. With this specific film its easier for several age groups to relate with the film since its based on a someones life in the course of 12 years. They have the opportunity and capability to promote the film to several age groups, mainly around 11-20 years of age,  before its release. This also ties back to how it became a hit in the box office, being a relatable drama and its extensive storyline. This film, in my opinion, is one for everyone to go out and watch, separating itself from other contemporary films currently coming out. 
     Boyhood exposes itself as this trustworthy, relatable film that looks forward to connect with the audience, which is one of the main beauty's behind most independent films. Its inclusion of the bonus footage that viewers will get to watch also allows the audience to learn and discover, the process and time behind the film. It gives a greater and stronger connection between the audience and the film. So far the film has already become successful before its release, even being nominated in the Golden Globes showing how big of a film it can potentially be.